Many of our DVD programs incorporate a knighthood language that is new to many. We’ve designed our programs in this way because we believe that men are often drawn to metaphors and stories. Metaphors combine thinking with feeling and often lead to a level of understanding that is necessary for personal change. It’s typically easier to remember concepts portrayed in this way, and it teaches men to apply them to real life situations.
Some men naturally appreciate this style of teaching, while others need more time to adjust. We realize that for some individuals, we may overplay a metaphor or choose one that may not meet their personal taste. However, we believe teaching men through this form of instruction helps increase their emotional intelligence—so we are willing to create some discomfort if it leads to a greater good for men.